Who Is Sponsoring the 2024 Evian Championship? Know All About the Source of $8M Purse

The Amundi Evian Championship is right around the corner. One of the five majors in women’s golf, it is scheduled to be held from 11th to 14th July this year at the Evian Resort Golf Club. But what makes it such a big occasion in the golf world?

Well, established in 1994, it has never failed to reunite female golfing legends. It is the ‘perfect balance of tradition and innovation’ in maintaining golf etiquette. Currently, Amundi has managed to become the primary sponsor of the event. Here’s everything you need to know about Amundi and the Evian Championship.

Amundi became the title partner in 2021

Amundi is one of the biggest investment managers in the world. In 2021, the organization announced it would become the title sponsor of the Evian Championship held in France. The tournament recognized by the US LPGA was then renamed after the organization. Amundi has been involved in the golf world since 2011 and has been making long-term commitments since then.

Before sponsoring the Evian Championship, Amundi provided individual support for female golfers with programs like the Amundi Women Talent Program, The Amundi Young Talent Program, The Amundi German Masters, and so on. According to a rough estimate, this has managed to benefit over 560 young golfers since 2021.

Even the Amundi Evian Championship has a field consisting of 132 players, with the top female players from the Rolex Rankings taking part. It is with Amundi’s help that the tournament has a total purse of $8 million, compared with last year’s total prize money of $6.5 million.

During Amundi’s first time as the title sponsor of the event, 25 YO Minjee Lee from Australia won her first Major title at the event. And well, seeing its grandeur, looks like the French Asset Management firm has taken a huge leap in partnering with the Women’s Major, sliding into becoming a significant part of the world of golf.

Amundi extends sponsorship with Evian Championship

According to the five-year contract earlier, Amundi was supposed to continue as title sponsor till 2025. However, now, the French firm has extended its title sponsorship till 2030, adding another five years to the tenure. It is with the extension that they will continue supporting their cause of empowering female golfers.

talking about the extension, Valerie Baudson, Chief Executive Officer of Amundi, said in a press release, “We are delighted to continue our commitment as title partner, which enables us to provide long-term support for the various aspects of The Amundi Evian Championship. The international footprint of this major allows us to promote the Amundi brand to our customers around the world. We are proud to support initiatives that unlock the potential of young talent and promote equality for women’s sports.”

As for the tournament, who do you have your money on? Let us know in the comments.